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All Children Reading: A Grand Challenge for Development (ACR GCD)

Seed Funding Prize 1

50,000 USD



University Research Co. (URC), in conjunction with the All Children Reading: A Grand Challenge for Development partners (ACR GCD) partners, USAID, World Vision, and the Australian Government, are seeking Action Plans from responsible organizations.

All types of organizations, including, but not limited to, local and international NGOs, universities, faith-based groups, governments, and individuals, are eligible to compete. All organizations applying must be present at the NLG EdTech Summit from March 1-2, 2017 in Amman, Jordan to participate and compete. Interested parties who can not participate at this summit are unfortunately ineligible and may participate in future solicitations.

Problem Statement

The most expensive and/or time consuming aspect of book creation is often noted as the cost of creating illustrations. Seed funding would be awarded to an innovative crowd sourcing solution that seeks to gather at least 500 original and approved quality illustrations highlighting STEM content. These images would be digital, “born accessible” and open source files made available on the Global Digital Library for anyone to use in the creation of early grade reading books. With the procurement of illustrations, it provides an opportunity for a wide range of authors to create books in any language or at any level.

Requirements for action plans

The original illustrations must meet the following requirements:

  • Involve youth where possible to help generate illustrations
  • Must be appropriate for early-grade children through the Arabic speaking region
  • Ensure digital image files meet born accessible guidelines
  • Illustrations should include a minimum of 20 themes/categories and must include gender and disability
  • Illustrations should be licensed under a Creative Commons Attribution 4.0 International license.
  • Illustrations should be available in SVG (Scalable Vector Graphics)

Criteria for evaluation

Points will be allocated to each criteria. Top proposals will be selected based on their scores, out of a total of 100 points. The criteria for the jury is as follows:

Innovation (40 points)

Crowd source approach proposed should demonstrate innovation through engagement of traditional and non-traditional artists such as diverse children, youth, including both girls and boys, design schools, and others in the Arab region, etc. 

Scalable (30 points)

Pitches should put forward a proposed business model that could continue engagement with illustrators for further contribution to book/stories creation.

Diversity of themes (30 points)

Pitches should put forward proposed S.T.E.M. themes and an estimated number of illustrations per theme.

Key dates

  • Decision made: March 2, 2017
  • Award negotiated with URC on behalf of ACR GCD: March 3 – 31, 2017
  • Award start date: April 1, 2017
  • Award length:  6 months with anticipated end date of 31 October 2017


A jury will select the top 3 proposals from all the entries received at the NLG EdTech Summit. The jury members will have expertise in children’s book development, early grade reading, and technology, amongst other areas.


The successful offeror will be presented with a firm-fixed-price Purchase Order (PO), which will contain a scope of work, a deliverables and payment schedule, and applicable terms and conditions, including U.S. Government required regulatory provisions.